The Aloe Label Decoder
Two pages. Five checks. About ten seconds in the aisle.
It works on any brand's label, including brands I have no relationship with — which is the point. A framework that only flatters the thing I sell isn't a framework, it's an ad.
Inside:
The five things worth checking on any aloe product, in the order to check them.
Eight terms decoded: inner leaf, whole leaf, aloin, acemannan, decolourised, reconstituted, IASC certified, and what "under 10 ppm" means.
Three questions any brand should be able to answer in a day.
Every source cited, so you can check my working.
No email required. No list to join. Download it, keep it on your phone, use it wherever you shop.
Inside:
The five things worth checking on any aloe product, in the order to check them.
Eight terms decoded: inner leaf, whole leaf, aloin, acemannan, decolourised, reconstituted, IASC certified, and what "under 10 ppm" means.
Three questions any brand should be able to answer in a day.
Every source cited, so you can check my working.
No email required. No list to join. Download it, keep it on your phone, use it wherever you shop.